Since the brain does not receive raw data, but edits data as we receive it, we need to understand the software the brain uses. The case for using E-Prime rests on the simple proposition that "isness" sets the brain into a medieval Aristotelian framework and makes it impossible to understand modern problems and opportunities. A classic case of GIGO, in short. Removing "isness" and writing/thinking only and always in operational/existential language sets us, conversely, in a modern universe where we can successfully deal with modern issues.
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