Product Description: The zodiacal signs impact art, advertising, literature, history, mythology, psychology, health, and language with their evocative imagery, symbols and scientific and religious lore. This fact-filled reference guide pulls together applications of the zodiacal signs in those fields and others. Each sign is explicated in a separate chapter which discusses its origin and importance in diverse cultures, including its history, artistic applications, traditions, literary and religious interpretations, psychological significance, and application to notable historical and contemporary figures. An organized overview with cross-references and indexing allows the zodiac to be studied from numerous points of view. Artistic representations of each of the 12 houses accompany the text.